In 1979, Jordache Jeans Stormed into Fashion

The Jordache company had already been in business for 17 years before it hit fashion gold. The company’s meteoric rise can be traced to an ingenious ad campaign that featured a seemingly topless woman wearing skin-tight Jordache jeans, and nothing else, while riding a horse. She was soon joined by a shirtless man, also clad only in Jordache denim. The networks refused to air the ad, but a few New York stations picked it up, which stirred controversy—and overnight success for Jordache. (The brand name Jordache is a contraction of Joe, Ralph, David, and Avi Naccache.)

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